Alex Muñoz
Graphic Designer
Creative and strategic graphic designer with 20+ years of experience leading print, digital, and multi-channel marketing campaigns — with a record of strengthening brand identity and driving measurable results.
20+
Years of experience
$1B+
In campaigns supported
1,000+
Retail locations reached
Experience
2002 – 2025
Phoenix, AZ
Graphic Designer
Leslie's Swimming Pool Supplies
- Designed integrated marketing campaigns — catalogs, direct mail, signage, digital and packaging — across online channels and 1,000+ retail locations.
- Developed large-scale event and in-store graphics that strengthened brand recognition and drove traffic nationwide.
- Partnered cross-functionally to launch products and retail initiatives, creating design systems supporting campaigns exceeding $1B in revenue.
- Mentored and trained new designers, raising creative standards and streamlining workflows under tight deadlines.
2001 – 2002
Scottsdale, AZ
Contract Graphic Designer
Saguaro Gold Magazine
- Produced a monthly consumer coupon magazine distributed to 500,000+ Phoenix Valley households.
- Created full, half, and quarter-page layouts optimized for advertisers and reader engagement.
- Designed print ads for local businesses that increased response and repeat placements.
Skills
Design Expertise
- Brand identity & visual systems
- Multi-channel campaign development
- Print: catalogs, direct mail, signage, packaging
- Digital campaigns & social assets
- Motion graphics (GIFs)
- Photography direction & production
Leadership
- Team leadership & mentoring
- Cross-functional collaboration
- Workflow & production management
- Event branding & executive presentation design
Tools
Photoshop
Illustrator
InDesign
Figma
Express
Canva
Monday.com
Ziflow
HTML
Education
Bachelor of Arts, Visual Communication
Collins College
Languages
English (Native) · Spanish (Fluent)